When Rent the Runway devised its brick-and-mortar strategy, the digitally native brand knew it couldn't follow a traditional retail playbook.

With its customers expecting the same great shopping experience in-store that they find online, Rent the Runway needed to find innovative ways to bridge digital and physical assets so it could deliver a seamless, friction-free customer experience.

Download our case study to learn how the Rent the Runway team tested and deployed technologies that led to a 4x increase in the capacity to process in-store customer transactions.