When Rent the Runway began launching its brick-and-mortar strategy around brick-and-mortar locations, the digitally native brand knew that it couldn't follow a tired, traditional retail playbook.

With customers expecting the same great shopping experience in-store that they find online, Rent the Runway needed to find innovative ways to bridge digital and physical assets, and to deliver a seamless, friction-free customer experience.

Download our case study to learn how the Rent the Runway team approached the company's in-store technology challenges, researched potential solutions, and then went from a pilot in its flagship New York City location to a full tech deployment across all of its locations from coast to coast.